FORGEPOINTAI

ADS & AI AUTOMATION FOR CONTRACTORS

You build.
We keep business
moving.

Reach more homeowners. Turn new inquiries into real conversations. Paid advertising and AI-powered follow-up for residential remodelers and general contractors.

From the first ad to the next conversation.

Forgepoint geometric F monogram
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NEW INQUIRYKitchen remodel
✓
NEXT STEPConsultation scheduled
INQUIRYCONVERSATIONOPPORTUNITY
ILLUSTRATIVE WORKFLOW
BUILT AROUND YOUR TRADE

Residential remodeling ✦ General contracting ✦ Home improvement

01 / YOUR BACK OFFICE, CONNECTED

Good work deserves
a better follow-through.

You’re managing crews, estimates, and job sites. Your next customer shouldn’t get lost between them.

◎01

Get in front of
your next customer.

We run paid ad campaigns for your contracting business, with messaging and targeting built around your services and service area. Review lead quality and refine campaigns as you go.

PAID ADVERTISING
↗02

Respond while you’re
on the job.

Welcome new leads immediately, gather project details, and route the right conversations to your team—even when you can’t pick up.

INSTANT LEAD RESPONSE
⟳03

Keep the conversation
going.

Thoughtful follow-ups help interested homeowners take the next step. Set timing, tone, and stop rules around your business.

AI FOLLOW-UP
▦04

Make the next step
an easy one.

Offer available consultation times, collect useful context, and send reminders so your team arrives prepared.

APPOINTMENT SCHEDULING
⌘05

Give every lead
a clear place.

Connect inquiries, conversations, and appointments in one pipeline. Build handoffs that keep your team in the loop.

CRM & WORKFLOWS

02 / FROM INTEREST TO NEXT STEP

A new lead.
A clear response.
No dropped thread.

See how a homeowner inquiry can move forward while your crew keeps working.

Illustrative demo with scripted messages. Actual workflows are tailored to your process and available integrations.

Your front office, in motionEXAMPLE CONVERSATION
✓Project details captured → Team ready to follow up

03 / BUILT AROUND YOUR BUSINESS

Your process.
A stronger system.

No one-size-fits-all bot. Start with the work that slows you down, then build the right automation around it.

01 — DISCOVER

Map the gaps.

We look at your service area, ideal projects, current advertising, and how your team handles each new inquiry.

02 — BUILD

Connect the pieces.

We build your ad campaigns and connect lead capture, responses, calendars, and your pipeline around the way you operate.

03 — REFINE

Keep it useful.

Review campaign performance and lead quality, test the full inquiry journey, and refine the system as your business changes.

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A practical home for your leads.

Considering GoHighLevel? We can scope your forms, calendar, pipeline, and follow-up there—or review how your current tools fit.

Talk through your setup ↗

A FEW GOOD QUESTIONS

Built for real
working days.

Will AI replace my team?+

The goal is to handle repetitive first responses and follow-ups. Your team stays responsible for estimates, project decisions, and conversations that need a person.

Can you run ads for my business?+

Yes. Forgepoint manages paid ad campaigns for residential remodelers and general contractors. We plan targeting, messaging, and lead capture around your services and service area, then review performance and make adjustments. Platforms, ad spend, and management scope are agreed before launch.

Can I keep my existing CRM?+

We start by reviewing your current tools. What can connect depends on their available integrations, access, and your workflow. We’ll scope that before a build.

Does this guarantee more booked jobs?+

No. Paid ads can bring your services to more homeowners, and automation can support faster replies and more consistent follow-up. Results depend on your market, budget, offer, lead quality, and sales process. We do not guarantee leads or booked jobs.

How are messages and handoffs managed?+

We plan approved messaging, consent and opt-out handling, and escalation rules with your team. Sensitive questions and project commitments should go to a person.

LET’S BUILD WHAT’S NEXT

Keep your hands
on the work.
We’ll help with
the follow-through.

Tell us a little about your business and what you’d like to simplify. Start with a focused conversation about your workflow.

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Explore your current process
Identify a useful first automation
Get a clear picture of next steps

Let’s talk about your business.

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